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Case studies spanning multiple industries and systems from AI sourcing and onboarding to biotech operations and ecommerce

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Ask Rivi

Led end-to-end design of a context-aware AI sourcing assistant, shifting it from a passive content generator to an active decision-support layer that achieved 70%+ adoption within the first month and reduced average recruiter search time by 11.7%.

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Task Plan

Led design and research for a bioprocessing system that bridged the coordination gap between scientists and lab operators, shortening experiment cycles by 2 days and helping Series B startup secure a major commercial deal.

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Usage Explorer

Led redesign of Illumina's software cost management tool, transforming a restricted admin-only page into a transparent, role-based analytics experience that immediately improved customer trust and usage visibility.

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Software Registration & Onboarding

Led end-to-end design of the genomics software registration journey from email communication to login to portal with major brand transformation, cutting order fulfillment time by 4x, driving higher conversion from free trials to paid subscriptions.

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Microarray Analysis Setup

Led cloud-based analysis platform used by scientist and clinician for pharmaceutical and therapeutic solution, driving 80% completion rate and 90% of customers to migrate within a year, contributing highest revenue in Illumina's Microarray segment.

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Service Connect

Led UX strategy and design for a store associate tool that captures 60% of Home Depot's home service leads, increasing search engagement from 8% to 28% within 24 hours of launch and driving a 25% increase in lead conversion.

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Pro Referral

Led UX strategy and design for a mobile platform connecting home service pros with customers, increasing pro retention by 20% and improving lead response rates across a network where 33% of pros were previously ignoring leads.

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Home Services

Led complete redesign of Home Depot's home services consumer experience across desktop and mobile, driving a 25% increase in lead conversion and 5x growth in web traffic to the Home Services eCommerce site.

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