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Turning Product Vision into Human Experience

10+ years leading end-to-end experience design at HP, The Home Depot, Illumina, and high-growth startups for measurable impact

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SYSTEM IMPACT

4x faster fulfillment on software onboarding & 90% adoption of new Microarray workflows at Illumina.

BUSINESS GROWTH

200% increase in NPS for HP's premium PC brand by leading native software and hardware OS experience.

STRATEGIC INSIGHT

25% increase in lead conversion and 5× growth in web traffic for The
Home Depot Home Services ecosystem

PRODUCT INNOVATION

Led 0→1 product development, launching first customer-facing platforms for startups and driving adoption.

Featured Work

Simplifying complex systems across AI, enterprise SaaS, consumer, ecommerce, biotech, and digital health

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Usage Explorer

Led end-to-end experience design of Illumina’s software usage cost management platform, from user research and information architecture to interaction and UI pattern, improving cost transparency, driving product adoption, and targeting a 20% reduction in negative-balance accounts. Learn more

What Colleagues Say

15 Recommendations on LinkedIn

"Very proficient and skillful designer but also a researcher and a mentor to less senior team members"

Senior Software Engineering Manager - The Home Depot

"He's very receptive to feedback but also knows when to stand his ground on behalf of the customer."

Senior Product Manager - HP

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"Openness and rigor he brought to design approach, combining data, experience, and insights."

Director, Experience Design

- Illumina

"Did a great job balancing the need for deeper user research with quick iteration on our designs."

Director, Product Management - Culture Biosciences

Designing Human Experience in Every Product

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